The John F. Kennedy years were often described as Camelot Term Paper

The John F. Kennedy years were often described as Camelot - Term Paper Example It is difficult to define President Kennedy. He was a man with a hidden past, and one who kept his life in strict compartments. He had spent much of his youth seriously ill, and even throughout his Presidency hid the constant pain he felt, so that even those who were closest to him were unaware of it1. As a man he w as easily bored, loved excitement and was charming to all those he dealt with. Whatever decisions he made he was able to back up through rhetoric and charm regardless of whether the choice that had been taken had been the correct one2. There were many events throughout Kennedy’s short presidency including riots over the admission of Negros into University, the Cuban Missile Crisis, civil rights movements, the Vietnam War, as well as countless other incidents3. The manner in which Kennedy handled these incidents and the depiction of him in later literature and film have led to the years of John F. Kennedy’s presidency have often been called the Camelot years, referring to an idealized time, analogous to the years of King Arthur. Under this analogy, Kennedy is thought of as a hero, promising peace to the United State including the complete withdrawal from the Vietnam War. This never happened because of the assassination of Kennedy in 1953. How realistic is this view of Kennedy? Was he a hero, giving the United States a few golden years, or does this view ignore many of the facts of Kennedy’s presidency? This essay examines some of the key aspects of Kennedy’s presidency, including his opinions and decisions concerning the Vietnam War, the way he was as a leader, how he appeared in public compared to his own staff and his personality. It is proposed that the concept of the ‘Camelot years’ of Kennedy’s presidency was brought about by opinions and theories following his assassination, and perhaps by the fact that he was assassinated, but that this description of his term bears little resemblance either to t he man himself, or the events that occurred throughout his time as President. The Vietnam War Kennedy is often seen as a peace bringer and a hero because of his strong desire to bring about the end of the Vietnam War. This image was first advanced by the film JFK produced by Oliver Stone4. Stone forwarded the idea that Kennedy had the intention of ending the Vietnam War, but that this plan was prevented by his assignation in 1963. The image that Kennedy puts forward is one of a lone hero, and has grown in popular opinion since the film’s release5. Yet, considering him a hero in this respect is not entirely accurate. While it is true that in 1963 he strongly desired to end the war, the actions in the first two years of his presidency were not to this end. When he first took office, the war had been occurring for some time, and the position of the United States was poor and on the verge of collapse. Under his leadership, the war was escalated in 1961 and 1962 with the level of violence being increased6.He was responsible for substantially raising the level of aggression with such acts as ordering a squadron from the United States Air Force to become involved directly in combat operations7. As a consequence, he moved the focus from being warfare that was backed by the United State to direct armed attack8. Indeed, although Kennedy’s military advisors put forward predictions that the increases in violence would eventually lead to a military victory within Vietnam, and allow the United States to withdraw their forces, Kennedy himself never fully supported the idea of withdrawal9. The opinion that Kennedy planned to end the Vietnam War was not the only thesis that has been proposed by supporters of Kennedy. Some have proposed that he planned not only the complete with

Brand management Assignment Example | Topics and Well Written Essays - 1000 words

Brand management - Assignment Example Some of the aspects of BIG are not fully satiating. That one has to spend points with Air Asia only whereas other airliners such as the Qantas are flexible enough to allow one to choose from a myriad of brands undercuts BIG’s policy. BIG also does not factor the use of AUD in money conversion points and this is a minus. The relevance of information presented is relative. This is because one of the chief points of concern was student-friendlier air prices, yet Air Asia zeroed in on matters such as comfort and the introduction of online shopping events and stores and entertainment events and accommodation services. Reconsidering BIG remains a tenable option, given its student-friendly rates, compared to other options. This also means that should there be another company offering cheaper airfare, personally, it will be considered beside the offer being put forth by BIG. BIG’s reward system fall short of fully exciting, sincerely, given that it is largely unfair to those wh o are not regular travelers like me. Secondly, BIG’s package and offer makes the assumption that every client is a sole decision maker, yet that is not the case with me. Like my peers, I travel with my parents since I am still 18. BIG also in its advertisement claims that its services are cheapest, yet this is clearly an artifice to retaining customers. This is because, the rates are subsidised only to those who have punctiliously followed up the stipulations of the loyalty programme. Some of the areas of improvement include the systematic arrangement and presentation of information, especially information which is significant to students’ interests, proper advertising that specifically aims at students who are hard to market target due to their strict budget, and the need to utilise the use of Facebook to market Air Asia, since scholars such as Alloyce and Forte (2011, 22), Franc (2012, 34) and Bedeyore (2005, 75) have already acknowledged the place of online social n etworks in business success. I am a moderately satisfied customer since the specific item (student-friendlier air prices) that I was interested in was not available. The failure to organise information in a manner that would make information easily retrievable and the failure to use Facebook are some of the factors that served as a letdown. However, the presence of online shopping events and stores and entertainment events and accommodation services abated the degree of a possible backlash that students would extend towards it. It is not mandatory that I become part of the loyalty programme in order to become a loyal customer. All that is needed is the consideration of students-friendlier rates of air ticket, since this will auger well with my strict budget. Even Miranda (2009, 45) and Ortiz (2012, 13) postulate that the use Facebook and the organisation of information in a manner that would make it easily retrievable and accessible will also help convert me into a loyal client. Ind eed, being part of the loyalty programme may have the potency to change my behavioural predisposition since the move will be instrumental in inculcating in me, the sense that the airline company acknowledges and appreciates me and I am therefore not taken for granted. Considering some of the aspects likeable about the experience Some of the aspects that are likeable about the