Analysis Of Aldous Huxley s Brave New World - 1820 Words

Happiness is a state of mind that most people typically urge themselves to achieve, to somehow magically land on, what is inexplicable is the dangerous lengths people will sometimes go through in order to make this a reality. Aldous Huxley attempts to explain the so called â€Å"steps† that are taken to assure the happiness of a â€Å"community† controlled by a totalitarian government and how this government creates a false sense of stability in order to manipulate its citizens’ minds thus creating this Brave New World. The World State lives by the motto, â€Å"Community. Identity. Stability.†, this stability being defined as a time in which there is no visible violence, there is a healthy economic stance and the people are†¦ happy. Its aim is â€Å"universal†¦show more content†¦Brave New World, by Aldous Huxley, reveals that when a society, such as the World State, focuses too much on stability, it derails its people’s individuality and freedom and that ultimately avoiding conflict, risk or change doesn’t come free, the cost is individual freedom and it is a great cost to pay for the simple desire of stability. Huxley’s novel takes place in the future, one in which it is acceptable to condition citizens to maximize the overall efficiency of the entire society as opposed to the efficiency of the individual. This future’s biological engineering reaches an all time high level; people are no longer born â€Å"naturally†, children are now â€Å"decanted† in bottles and pre-natal conditioning is not only acceptable but necessary as a means to limit human behavior. The theme of dehumanized life is a central one in the novel, perhaps the most important one, but one critic argues that although it is evident that this theme dominates the pages of Brave New World, the characters of this novel prove to be more human-like than one might have thought at a first glace. Peter Edgerly Firchow of the Bucknell University Press argues that: The characters of Brave New World are not merely made of cardboard and papier-mà ¢chà ©, that they are

The Issue Of First Amendment Law - 2539 Words

For many years, there has been a struggle of protection and privacy between government rules and citizen freedoms under the First Amendment. The controversial issues that fall under First Amendment law have been disputed continuously. Because the First Amendment protects citizens against government interference of freedom of expression, the boundaries of this rule have always been pushed. One of the most common, yet controversial, issues of First Amendment law is the subject of copyright and infringement. Although the subject may not seem major at first, many different issues and controversies have risen and become more common than ever over the years. The issues that have become pertinent to this subject are endless, including trademark infringement, piracy, theft, fraud, plagiarism, and many more. With the coming of age and advancement of technology, these cases have become more common and appear more often than ever before. Government officials have always been strict about copyri ght rulings, and have tried to deliver fair and just rulings for both parties involved under First Amendment rules. Because the owner’s work and material is protected under the First Amendment, it gets tricky when involving another party that can claim the same work of art. In short, the definition of copyright has always been cut and dry: allowing owners of creative works the right to control and profit from their creations. It is basically recognized as a form of property ownership.Show MoreRelatedThe Resolved Issue Of The Constitution Essay1457 Words   |  6 PagesShazia Ali, Dr. Mike Walker ENGL-1301 Composition I October 18, 2016 The resolved issue of the Constitution. Over the duration of conducting research the overlay of the essay will be describing the major benefit of the U.S Constitution. While several issues have been unresolved by the U.S Constitution such as the issues of the Articles of Confederation. 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Issues of racial and gender inequality, minority rights, due process, the equal protection clause, andRead MoreEssay on Bennis V. Michigan1038 Words   |  5 PagesAssignment 2 Issue: Under the state’s tort law, does forgery occur when an individual finds a check written out to cash, and was there any intent to injure or defraud. Rule of law: Under Section 30-236 of the state penal code defines forgery as â€Å"falsely making or altering any signature to, or any part of, any written purporting to have any legal efficacy with intent to injure or defraud.† Section 45-3-109d of the state Commercial Code provides that when a negotiable instrument is made out to cash

Software Development Lifecycle Computing -Myassignmenthelp.Com

Question: Discuss About The Software Development Lifecycle Computing? Answer: Introduction According to many technology experts, cloud computing represents the next generation of information technology where computing resources and services will be offered online through the internet infrastructure. This notion seems to come from the diversity that cloud-based solutions offer more so, their accessibility levels. In essence, as a subscriber of cloud resources, a user can access all IT resources at the touch of a button without establishing any form of infrastructure. Therefore, resources such as storage, networks and servers can be applied into different functionalities at minimal costs(Velagapudi, 2012). Now, consider the project at hand, where Headspace a healthcare organization aims to boost its data management procedures by developing a modern information system. Now, this system should also be able to provide the medical personnel in the institution with information at any given location which necessitates the application of cloud services. In the end, this report high lights these requirements of the Headspace project including the development methods. The non-functional requirements First, what are the functional requirements? These are system elements that determine the operations and functionalities of the designed system. Therefore, they are directly related to the systems specifications. On the other hand, the non-functional requirements set the criteria for judging the systems performance particularly, its interaction with the end user(Chung, 2012). So, the non-functional requirements serve as operational constraints because they limit system functionalities based on user preferences and requirements. System qualities To highlight these features, one must analyze the system as an end user having the end product at hand without the technical considerations. Therefore, the overall attributes of the system define the systems qualities, which are: Accountability and reliability the ability to execute all functionalities despite the conditions of operation. Moreover, the system must withstand changes and difficulties such as attacks. Performance the work accomplished by the system after comparing its functionalities with a certain measurement parameter e.g. throughput and response time(Losavio Chirinos, 2003). System security the ability of the system to protect the resources in use more so, the data which is the main resource. Usability and reusability the ease with which a consumer can use the system to accomplish a certain task or objective. User interface and system interface As an end user, the systems visual system plays a key role in determining the system performance i.e. its suitability and usability. Therefore, the system may have the best functionalities but poor interfaces will limit its application because the users have minimal interactions with it(Kathuria, 2011). The following requirements are important for the interface of the project: Clarity and conciseness the elements of the interface (buttons, icons and images etc) should be clear for all user while having good clarity. Attractive to keep the attention of the user, the visual display must appeal to the eyes through optimal integration of interface elements. Responsive and consistent again another reference to the systems reliability and performance. In all, the interface should perform in the same way under all conditions and platforms. System constraints These are the limitations that will restrict the overall freedom of developing and using the system, they are: Security extended connectivity will be limited to contain the availability and security of the resources. Operation standards some legal measures will limit the abilities of the system so as to provide a consistent performance of technologies(Hassan, 2015). Cloud-based solutions Cloud-based solutions offer a different view to computing resources by extending the foundational element of IT beyond those of the physical environment. In essence, the computational resources such as storage are moved to a virtualized platform which increases their accessibility and availability. Now, these benefits also extend the financial resources beyond their basic application because the users do not need to establish the foundational structures of the technology(Council, 2017). Therefore, by using cloud computing, data management become easier because the end user only performs the front-end roles of making decisions after accessing the final data that is already analyzed by the online infrastructure. Similarly, the Headspace project will attain similar benefits if it adopts the cloud facilities. In all, the following strengths and weaknesses will be exhibited with cloud resources: Cloud strengths Flexibility and scalability the healthcare industry like any other public sector will continuously grow owing to the number of users. Therefore, the services of Headspace will increase with time to serve the ever-increasing patients. Now, with cloud services, their data will be elaborately stored and analyzed. Cost effective secondly, cloud resources are maintained by the service providers which eliminates this extra cost from the subscriber. Availability of data Headspace workers will always have access to the patients data regardless of their location or operating environment. Furthermore, it will be easier to share records when the patients are transferred to different practitioners(Alton, 2015). Weaknesses Data management with cloud solutions, the end users have minimal control over the resources which makes the management process difficult. Moreover, the users do not have a physical access to the resources. Security date ownership is always a contentious issue as the users information is stored and controlled by a third party member. Furthermore, the data cannot be tracked as its virtually accessed using the internet. Finally, state jurisdictions do not cover it as its an international service that crosses the borders of the physical world. In this case, Headspace must implement proper security measure to protect their data e.g. authentication and encryption of the access platforms. Moreover, their service agreement with the CSP must dictate the necessary data ownership conditions. System development life cycle (SDLC) SDLC defines an approach of implementing a software solution, this approach follows a logical flow of events serving the different system requirements and functionalities. Therefore, a sequential procedure accurately defines the true meaning of SDLC(Utexas, 2017). At the same time, different systems will perform different functionalities as dictated by their development requirements. These differences outline the various approaches used to implement different solutions or system packages. In this case, two such methods are highlighted; predictive SDLC and adaptive SDLC. Predictive SDLC method This approach is characterized by a pre-determined procedure where all the systems variables and assumptions are outlined before the implementation process. Furthermore, all the development stages and steps are pre-defined which provides the developers with a concise design procedure. In addition to this, the approach does not change the parameters of implementation after the process commences. In fact, any adjustments to the system are met by a rigid system that can only be restarted to accommodate them. Nevertheless, the development stages of the predictive approach are conducted sequentially having each stage following the other, for instance, the testing phase will only occur after the deployment stage(Applitude, 2011). Now, a good example of the predictive approach is the waterfall model which follows a concise and sequential procedure having the following stages: Initiation, planning, design, building, testing and deployment. Advantages of the approach Predictive methods are accountable because the users are usually guaranteed of the results owing to the strict documentation process. Secondly, they are easy and simple to use having a well laid out plan with all the necessary requirements. Resource optimization the development process can account for all the resources used by comparing the implementation process with the initial assumption(Mikoluk, 2013). Cons A rigid approach as no variations or changes are accommodated by the development process. Moreover, the approach has a high dependency value owing to the sequential implementation of stages. Adaptive SDLC method An approach that follows an agile and dynamic procedure to system implementation having established the systems parameters. Therefore, unlike the predictive approach which does not respond to changes, the adaptive method operates with an open mind for variations and systems adjustments. Moreover, the approach does not follow a sequential procedure where each stage depends on the other. Instead, all development stages exist independently having their own requirements. Now, because of this outcome, the approach will divide its implementation procedures into several stages which are run concurrently and are only combined after they meet their outlined objectives(Gupta, 2014). For this function (stage collaboration), several iterative techniques are used to combine and test the final solution, functionalities that perfect the final system. Advantages of the approach First, the approach is characterized as an agile and flexible method, an attribute that increases its practicality in the real world. Secondly, it's also time efficient owing to the simultaneous execution of the implementation stages. Finally, its design model enhances the qualities of the final system as they are rapidly tested using the iterative techniques. Cons Unlike the predictive approach, it's difficult to predict the implementation timelines due to the consistent changes accommodated by the method. Its also resource intensive owing to the extended specialization of the different implementation stages(Feher, 2013). Recommendation The Headspace project has very many variables and requirements to consider which limits the predictability of the first approach. Secondly, its integration with cloud computing will force it to have consistent changes which again cannot be accommodated by the predictive method. However, the adaptive method checks all the boxes of the project at hand, having resilient and flexible procedures(Feher, 2013). In all, the adaptive method will optimize the solution by employing a user-centred design and by employing specific specialists for each requirement. Conclusion Cloud resources extend the benefits of virtualization into data management through the conveniences of resource flexibility, mobility and scalability. Moreover, they minimize the overall user expenditures by facilitating the access to IT resources through leased models. Now, the Headspace project requires similar benefits so as to extend its functionalities beyond the existing physical infrastructure. In addition to this, its virtual system collaboration can only be met by applying an agile approach into its development process, an outcome that can only be met by the adaptive SDLC method. References Alton, L. (2015). Cloud computing Pros. IT business edge, Retrieved 28 September, 2017, from: https://www.smallbusinesscomputing.com/biztools/the-pros-and-cons-of-cloud-computing.html. Applitude. (2011). Plan-driven versus Agile = Predictive versus Adaptive. Chapter 2: Agile methodologies, Retrieved 02 October, 2017, from: https://www.applitude.se/2011/02/plan-driven-versus-agile-predictive-versus-adaptive/. Chung, L. (2012). Non-Functional Requirements. Retrieved 28 September, 2017, from: https://www.utdallas.edu/~chung/SYSM6309/NFR-18-4-on-1.pdf. Council, C. S. (2017). Impact of Cloud Computing on Healthcare. Version 2.0, Retrieved 02 October, 2017, from: https://www.cloud-council.org/deliverables/CSCC-Impact-of-Cloud-Computing-on-Healthcare.pdf. Feher, D. (2013). What are the pros and cons of the waterfall and agile/scrum project management approach? . Quora, Retrieved 02 October, 2017, from: https://www.quora.com/What-are-the-pros-and-cons-of-the-waterfall-and-agile-scrum-project-management-approa. Gupta, N. (2014). Project Management Life Cycle-Iterative Adaptive. . IZenBridge, Retrieved 02 October, 2017, from: https://www.izenbridge.com/blog/project-management-life-cycle-iterative-adaptive/. Hassan, A. (2015). Software Architecture. CISC 322, Retrieved 28 September, 2017, from: https://research.cs.queensu.ca/~ahmed/home/teaching/CISC322/F09/slides/CISC322_02_Requirements.pdf. Kathuria, K. (2011). Software Development Lifecycle and Cloud Computing. . Scribd, Retrieved 02 October, 2017, from: https://www.scribd.com/document/37345932/SDLC-and-Cloud-Computing. Losavio, F., Chirinos, L. (2003). Quality Characteristics for Software Architecture. JOURNAL OF OBJECT TECHNOLOGY, Retrieved 02 October, 2017, from: https://www.jot.fm/issues/issue_2003_03/article2.pdf. Mikoluk, K. (2013). Agile vs. Waterfall: Evaluating The Pros and Cons. Udemy blog, Retrieved 02 October, 2017, from: https://blog.udemy.com/agile-vs-waterfall/. Utexas. (2017). The System Development Life Cycle. . Retrieved 02 October, 2017, from: https://utexas.instructure.com/courses/1166782/files/38198507. Velagapudi, M. (2012). SDLC for Cloud Computing How Is It Different From the Traditional SDLC? . Retrieved 02 October, 2017, from: https://bootstraptoday.wordpress.com/2012/02/06/sdlc-for-cloud-computing-how-is-it-different-from-the-traditional-sdlc/.

Studying The Chrysanthemums John Steinbeck English Literature Essay Essay Example

Studying The Chrysanthemums John Steinbeck English Literature Essay Paper The narrative The Chrysanthemums by John Steinbeck is a concise and emotional narrative. Right off the reader can see that this short narrative is fiction. Through the character of Elisa, we see the alterations of a adult female and a flower. At this point in clip adult females were treated and respected wholly different than they are in our state now. But through Steinbeck s work he shows us how others can convey about alteration in us. Enzyme-linked-immunosorbent serologic assay goes through a procedure of alterations, merely like a flower, many times in The Chrysanthemums . Elisa has her garden, her house and nil more. Once the Tinker shows involvement in her work, she wholly alterations. Elisa feels as though she could be making work merely like the Tinker who travels from topographic point to topographic point. This connects with the Chrysanthemums she has grown. The Tinker voluntaries to take some of the works down the route to another adult female who has been seeking to acquire her custodies on them. Small does Elisa cognize, he has played her by demoing involvement in her work He knew that she would so happen something for him to repair. Once the Tinker has moved on, Elisa s character alterations wholly. She now feels strong and confident, non needfully trapped in the house. We will write a custom essay sample on Studying The Chrysanthemums John Steinbeck English Literature Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Studying The Chrysanthemums John Steinbeck English Literature Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Studying The Chrysanthemums John Steinbeck English Literature Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The Tinker brings about great alteration in Elisa during the narrative. This adult male travels the state from seashore to seashore, populating twenty-four hours by twenty-four hours doing money repairing pots and pans. At first he came across as a alone concern adult male looking for person to give him work. He meets Elisa and realizes the type of individual she is. The Tinker con s her into thought he has great involvement in her work, unlike her hubby Henry. Other parts of The Chrysanthemums , involves sexual tenseness and vesture. Elisa changes her visual aspect both emotionally and physically by dressing otherwise and moving otherwise towards both Henry and the Tinker. There is sexual tenseness between Elisa and the Tinker because of his involvement in her work. Her hubby comment early in the narrative, I wish you d work out in the grove and raise some apples that large ( Steinbeck 46 ) concludes that he has minimum involvement in her and her work. Once the Tinker has gone a nd left, she is filled with assurance and completes a entire makeover. Through her vesture we have seen differences in gender. At first she started out have oning apparels that were manlier, meaning that she wanted to be populating a adult male s life and non experience trapped. She envied the life of the Tinker and wanted to be on the route merely as he was. Once she has been told they were traveling out to dinner she is overjoyed with the fact that her hubby noticed her as more than a garden worker. She dresses in her finest apparels and shows a different individual than we have seen throughout the narrative. Just like a flower, she is pretty looking! Henry tells Elisa she looks nice, and strong. It is shown there that Elisa and Henrys relationship is non normal. The male laterality by Henry there shows Elisa is non much more than a homemaker and nurseryman. The inquiry of why is asked by Elisa because she feels offended and unsure of what his exact significance of nice is. She feels really confident in herself and the difference work forces have over adult females at this clip is melting in her caput. Elisa became comfy with the feeling that she could make things merely like the Tinker could. She could turn and maturate into something other than the life she has been populating now with assurance. Traveling to dinner, Elisa notices a pinpoint in the route ; she realizes they are her Chrysanthemums she gave to the Tinker. The Tinker had dumped them on the wayside and kept to pot for himself. At this point, she has lost all aspiration and assurance she has during the twenty-four hours. All Elisa could make was turn to her hubbies shoulder and call devising certain she was out of site from the Tinker who was stopped on the side of the route. The short narrative reveals the alterations in a adult female in society and how others can impact us all. Besides, people are merely like flowers, we grow and change as clip goes on. We change because of other beginnings around us that compel us to turn and move otherwise. Just because of gender, adult females were limited to their feelings and what they could make in life. The symbolism of a flower is used really good throughout the full narrative. Many times, Steinbeck uses the flower as a symbol for Elisa s ain life. First, the flower is closed and non ready to blossom. This portion of the narrative is when Elisa feels trapped in her garden and ruled by her hubby Henry. The portion of the flowers transmutation is the gap up and flowering. The Tinker brought exhilaration for Elisa and opened her eyes to his universe. The universe of going and living life twenty-four hours by twenty-four hours was ideal for her. Elisa s battles were vanishing right before her eyes as she grew confi dent. The alterations in her apparels and visual aspect symbolized that she, as a adult females was turning and blooming into another individual. Once changed into newer apparels and her finest wear, she looked really reasonably, typifying the flower one time once more. Towards the stoping of the narrative, she is put back in a familiar state of affairs. She feels unsure and threatened by his significance of the word, nice . Although experiencing this manner, the Tinker has provided her with great assurance and ego worth. Unfortunately the assurance and everything she had built up inside her is thrown off. Just like a deceasing flower, Elisa saw the pinpoint in the route without the pot. She had been played, and now lost all assurance she one time had. From this point, she can non maintain her caput up and fells on her hubbies shoulder off from the pinpoint. Elisa has now gone through alterations of a adult females and a flower in her up and down emotional journey.

Democracy essays

Democracy essays It is a tendency to practice democracy over the world. There are lots of governments in the world which are trying their best to promote a sense of democracy for their nationals. Obviously, we can find that there are still some areas in Hong Kong where we cannot have freedom, such as freedom of speech, freedom of press, freedom of assembly, freedom of religion and so on .In order to make such a change, therefore, it is more than urgent to propagate democracy in our society. For us to do this , the best way is that we should cultivate such a sense in our youngsters who are ,as it has always been said, the future pillars of our society. As we all know, our future masters are still in school, the target, therefore, should be set on students in their campus life. Therefore, we should consider what the meaning of democracy is. No one can doubt the meaning that a democratic society is a society in which people can have their own opinions, choices, speeches to choose anything freely and are not disturbed by any persons. As we know more about democratic system in school, we will have democratic society in Hong Kong sooner or later. Organizing a students union has its undeniable role in promoting democracy in school. As the students can cast their votes to decide which the best union is. They will cater for the students?needs. In the short run, it can ensure that their own ballots would influence the election results and their votes would be respected in that it can have our just and equal system in school. What is also worth noticing is that by offering an opportunity for the students to express their own views, it is a good idea that students can enjoy freedom of press. For example, students can write articles to express what they think and what they need that they may be fulfilled by the school. Furthermore, the school authority should examine their opinions one by one, and give the responses seriously. ...

The John F. Kennedy years were often described as Camelot Term Paper

The John F. Kennedy years were often described as Camelot - Term Paper Example It is difficult to define President Kennedy. He was a man with a hidden past, and one who kept his life in strict compartments. He had spent much of his youth seriously ill, and even throughout his Presidency hid the constant pain he felt, so that even those who were closest to him were unaware of it1. As a man he w as easily bored, loved excitement and was charming to all those he dealt with. Whatever decisions he made he was able to back up through rhetoric and charm regardless of whether the choice that had been taken had been the correct one2. There were many events throughout Kennedy’s short presidency including riots over the admission of Negros into University, the Cuban Missile Crisis, civil rights movements, the Vietnam War, as well as countless other incidents3. The manner in which Kennedy handled these incidents and the depiction of him in later literature and film have led to the years of John F. Kennedy’s presidency have often been called the Camelot years, referring to an idealized time, analogous to the years of King Arthur. Under this analogy, Kennedy is thought of as a hero, promising peace to the United State including the complete withdrawal from the Vietnam War. This never happened because of the assassination of Kennedy in 1953. How realistic is this view of Kennedy? Was he a hero, giving the United States a few golden years, or does this view ignore many of the facts of Kennedy’s presidency? This essay examines some of the key aspects of Kennedy’s presidency, including his opinions and decisions concerning the Vietnam War, the way he was as a leader, how he appeared in public compared to his own staff and his personality. It is proposed that the concept of the ‘Camelot years’ of Kennedy’s presidency was brought about by opinions and theories following his assassination, and perhaps by the fact that he was assassinated, but that this description of his term bears little resemblance either to t he man himself, or the events that occurred throughout his time as President. The Vietnam War Kennedy is often seen as a peace bringer and a hero because of his strong desire to bring about the end of the Vietnam War. This image was first advanced by the film JFK produced by Oliver Stone4. Stone forwarded the idea that Kennedy had the intention of ending the Vietnam War, but that this plan was prevented by his assignation in 1963. The image that Kennedy puts forward is one of a lone hero, and has grown in popular opinion since the film’s release5. Yet, considering him a hero in this respect is not entirely accurate. While it is true that in 1963 he strongly desired to end the war, the actions in the first two years of his presidency were not to this end. When he first took office, the war had been occurring for some time, and the position of the United States was poor and on the verge of collapse. Under his leadership, the war was escalated in 1961 and 1962 with the level of violence being increased6.He was responsible for substantially raising the level of aggression with such acts as ordering a squadron from the United States Air Force to become involved directly in combat operations7. As a consequence, he moved the focus from being warfare that was backed by the United State to direct armed attack8. Indeed, although Kennedy’s military advisors put forward predictions that the increases in violence would eventually lead to a military victory within Vietnam, and allow the United States to withdraw their forces, Kennedy himself never fully supported the idea of withdrawal9. The opinion that Kennedy planned to end the Vietnam War was not the only thesis that has been proposed by supporters of Kennedy. Some have proposed that he planned not only the complete with

Brand management Assignment Example | Topics and Well Written Essays - 1000 words

Brand management - Assignment Example Some of the aspects of BIG are not fully satiating. That one has to spend points with Air Asia only whereas other airliners such as the Qantas are flexible enough to allow one to choose from a myriad of brands undercuts BIG’s policy. BIG also does not factor the use of AUD in money conversion points and this is a minus. The relevance of information presented is relative. This is because one of the chief points of concern was student-friendlier air prices, yet Air Asia zeroed in on matters such as comfort and the introduction of online shopping events and stores and entertainment events and accommodation services. Reconsidering BIG remains a tenable option, given its student-friendly rates, compared to other options. This also means that should there be another company offering cheaper airfare, personally, it will be considered beside the offer being put forth by BIG. BIG’s reward system fall short of fully exciting, sincerely, given that it is largely unfair to those wh o are not regular travelers like me. Secondly, BIG’s package and offer makes the assumption that every client is a sole decision maker, yet that is not the case with me. Like my peers, I travel with my parents since I am still 18. BIG also in its advertisement claims that its services are cheapest, yet this is clearly an artifice to retaining customers. This is because, the rates are subsidised only to those who have punctiliously followed up the stipulations of the loyalty programme. Some of the areas of improvement include the systematic arrangement and presentation of information, especially information which is significant to students’ interests, proper advertising that specifically aims at students who are hard to market target due to their strict budget, and the need to utilise the use of Facebook to market Air Asia, since scholars such as Alloyce and Forte (2011, 22), Franc (2012, 34) and Bedeyore (2005, 75) have already acknowledged the place of online social n etworks in business success. I am a moderately satisfied customer since the specific item (student-friendlier air prices) that I was interested in was not available. The failure to organise information in a manner that would make information easily retrievable and the failure to use Facebook are some of the factors that served as a letdown. However, the presence of online shopping events and stores and entertainment events and accommodation services abated the degree of a possible backlash that students would extend towards it. It is not mandatory that I become part of the loyalty programme in order to become a loyal customer. All that is needed is the consideration of students-friendlier rates of air ticket, since this will auger well with my strict budget. Even Miranda (2009, 45) and Ortiz (2012, 13) postulate that the use Facebook and the organisation of information in a manner that would make it easily retrievable and accessible will also help convert me into a loyal client. Ind eed, being part of the loyalty programme may have the potency to change my behavioural predisposition since the move will be instrumental in inculcating in me, the sense that the airline company acknowledges and appreciates me and I am therefore not taken for granted. Considering some of the aspects likeable about the experience Some of the aspects that are likeable about the